Local. Sustainable. Fresh.
Project Overview
A campaign that makes choosing local feel easy.
Client
Fresh Fare Farms (fictional)
Project
GRA415
Tools
InDesign · Illustrator · Photoshop
Deliverable
Integrated campaign, 3 formats
One message, three places it lands.
Fresh Fare Farms is a farm-to-table meal service that sources from nearby growers. The campaign was built around Hunger Action Month, pairing every signup with a produce donation to a local food bank, so choosing Fresh Fare Farms feeds your family and your community at the same time.
The identity leans warm and earthy on purpose. Deep eggplant, avocado green, and carrot orange, with real farmers and real produce instead of stock gloss. The goal was a brand that reads honest, modern, and unmistakably local.
That single message was carried across three formats, each tuned to where people would meet it: a print magazine ad, an animated display banner, and a swipeable Instagram carousel.
Visual System
Color & typography.
Color palette — warm and grown
Garden colors, not screen colors. Warm tones that feel grown rather than manufactured.
Typography — Futura PT + Filmotype LaSalle
A geometric sans for clarity, a hand-script for the warm, human moments.
The Campaign
Across print, screen, and social.
One identity, tuned to each place it shows up.
Take It With You
Prefer a copy to keep?
Download the full campaign as a print-ready PDF.
Download the Case Study (PDF)