Fresh Fare Farms
Fresh Fare Farms logo

Local. Sustainable. Fresh.

Project Overview

A campaign that makes choosing local feel easy.

Client

Fresh Fare Farms (fictional)

Project

GRA415

Tools

InDesign · Illustrator · Photoshop

Deliverable

Integrated campaign, 3 formats

One message, three places it lands.

Fresh Fare Farms is a farm-to-table meal service that sources from nearby growers. The campaign was built around Hunger Action Month, pairing every signup with a produce donation to a local food bank, so choosing Fresh Fare Farms feeds your family and your community at the same time.

The identity leans warm and earthy on purpose. Deep eggplant, avocado green, and carrot orange, with real farmers and real produce instead of stock gloss. The goal was a brand that reads honest, modern, and unmistakably local.

That single message was carried across three formats, each tuned to where people would meet it: a print magazine ad, an animated display banner, and a swipeable Instagram carousel.

Visual System

Color & typography.

Color palette — warm and grown

#789B4AAvocado
#F57145Carrot
#E0E568Lime
#5A2350Eggplant
#F2EADBPaper

Garden colors, not screen colors. Warm tones that feel grown rather than manufactured.

Typography — Futura PT + Filmotype LaSalle

Displayguesswork
HeadlineFresh & bold
BodyClear, friendly, and easy to read at any size.

A geometric sans for clarity, a hand-script for the warm, human moments.

The Campaign

Across print, screen, and social.

One identity, tuned to each place it shows up.

Magazine advertisement
Magazine AdvertisementFull-bleed print ad · Adobe InDesign
Animated banner
Animated Banner160x600 GIF with a glowing sign-up · Adobe Photoshop
Carousel 1Carousel 2Carousel 3
Instagram CarouselThree-panel swipe, hook to mission to sign-up · Adobe Illustrator

Take It With You

Prefer a copy to keep?

Download the full campaign as a print-ready PDF.

Download the Case Study (PDF)